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To prosper, firms must develop major product and service innovations. Often, though, they don’t know how.
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English [CC]
FREE
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Description
Recent research into the innovation process has made it possible to develop “breakthroughs” systematically. 15.356 presents several practical concept development methods, such as the “Lead User Method,” where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the “art” required to implement a concept development method. 15.356 is a half-term subject.
Course content
- Who Develops Breakthrough New Products and Services – Users or Manufacturers? Unlimited
- Systematic Generation of Ideas for “Breakthrough” New Products and Services – the “Lead User Method” Unlimited
- Finding out What Users Really Need: The “Sticky Information” and “Learning by Doing” Problems Unlimited
- Traditional Marketing Research Concept Generation Techniques Unlimited
- Why Users Share Innovations with Each Other and with Manufacturers Unlimited
- Toolkits for User Innovation Lecturer Unlimited
Instructor
Massachusetts Institute of Technology
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