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The purpose of 15.840 is to:
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1
English
English [CC]
FREE
- Learn basic syntax that can apply to any language.
- Learn what is a programming language and the basic concepts for beginners.
- Understand what is Javascript in it's truest form.
- Know the basic syntax of Javascript.
- Know some hidden quirks in Javascript.
Description
- Introduce key marketing ideas and phenomena.
- Develop students’ skills in marketing analysis and planning.
- Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.
Course content
- Introduction Unlimited
- Customer Life Time Value Unlimited
- Decision Making Unlimited
- Pricing I Unlimited
- Pricing II Unlimited
- The Psychology of Pricing Unlimited
- Advertising Unlimited
- Product Development Unlimited
- Research Methods Unlimited
- Customer Satisfaction Unlimited
- Product Life Cycle Unlimited
- Branding Unlimited
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Instructor
Massachusetts Institute of Technology
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1
1916
1520
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