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This course focuses on some of the important current issues in strategic management.
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English
English [CC]
FREE
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Description
It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.
Course content
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- The Delta Model Unlimited
- Porter’s Frameworks and the Resource-Based View of the Firm Unlimited
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- Customer Segmentation and Customer Value Proposition Unlimited
- The Firm as a Bundle of Competencies and Putting it All Together Unlimited
- The Decommoditization of a Business Unlimited
- Competitive Positioning Unlimited
- Sustaining Competitive Advantage Unlimited
- Competitive Dynamics Unlimited
Instructor
Massachusetts Institute of Technology
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1916
1520
