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This course covers how to leverage major technology advances to significantly transform a business in the marketplace.
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English
English [CC]
FREE
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- Know the basic syntax of Javascript.
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Description
There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM’s major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.
Course content
- The critical role of technology-based Unlimited
- Strategy formulation – key external factors Unlimited
- Strategy formulation – the internet and the Web as major disruptive forces Unlimited
- Strategy formulation – key internal factors Unlimited
- Operationalizing the strategy – key internal factors Unlimited
- Organization and cultural issues – building and managing a virtual organization Unlimited
- Organization and cultural issues – key role of leadership and management Unlimited
- Operationalizing the strategy – key external factors Unlimited
Instructor
Massachusetts Institute of Technology
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