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This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics.
FREE
This course includes
Hours of videos
277 years, 9 months
Units & Quizzes
10
Unlimited Lifetime access
Access on mobile app
Certificate of Completion
Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.
Course Currilcum
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- Pricing Beyond the 3 Cs Unlimited
- Pricing Economic Value to the Customer Unlimited
- Pricing under Consumer Uncertainty Unlimited
- Measuring Customer Reactions to Prices Unlimited
- Pricing to Segment Customers Unlimited
- Pricing and IT Unlimited
- Out-pricing Unlimited
- Summarizing Pricing Unlimited
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- B2B Negotiations Unlimited
- Non-linear Pricing Unlimited
