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This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics

FREE
This course includes
Hours of videos

222 years, 2 months

Units & Quizzes

8

Unlimited Lifetime access
Access on mobile app
Certificate of Completion

Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.

Course Currilcum

  • Pricing Beyond the 3 Cs Unlimited
  • Pricing Economic Value to the Customer Unlimited
  • Pricing under Consumer Uncertainty Unlimited
  • Measuring Customer Reactions to Prices Unlimited
  • Pricing to Segment Customers Unlimited
  • Pricing and IT Unlimited
  • Out-pricing Unlimited
  • Summarizing Pricing Unlimited