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Explore the dynamic intersection of advertising, consumer behavior, and experience goods in this comprehensive course.

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Description

Delve into the intricacies of consumer choice within markets for experience goods through a structural empirical lens. Gain valuable insights into the impact of advertising strategies on consumer decision-making, and uncover the underlying mechanisms that drive choices in these markets. This course equips you with the knowledge to navigate the complexities of advertising in experience good markets, providing a solid foundation for understanding and optimizing consumer choices.

Course content

  • Advertising Learning and Consumer Choice in Experience Good Markets A Structural Empirical Examination Unlimited

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