Corporate identity vs. corporate image in the eyes of professionals: an interview-based study

Delve into the nuances of how organizations are perceived and how they strategically craft their identity. Through a comprehensive interview-based study, gain valuable insights into the perspectives of industry experts, unraveling the subtle distinctions between corporate identity and image. Equip yourself with a deeper understanding of the impact these elements have on organizational success and reputation in the competitive business landscape. Ideal for marketing professionals, researchers, and anyone keen on deciphering the intricacies of corporate perception.