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Explore the pivotal role of corporate image and reputation in cultivating unwavering customer loyalty.
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Description
This course delves into the intricate interplay between a company's public perception, brand identity, and customer trust. Gain insights into strategic approaches for building and maintaining a positive corporate image, ultimately fostering enduring customer relationships. Navigate the dynamics of reputation management and discover how a strong brand identity can serve as a powerful catalyst for customer loyalty and sustained business success.
Course content
- Corporate image and reputation as drivers of customer loyalty Unlimited
Instructor
OpenCoursa
Accessible Education for Everyone
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