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Companies today confront an increasing array of choices regarding markets, locations for key activities, outsourcing and ownership modes, and organization and processes for managing across borders.

FREE
This course includes
Hours of videos

305 years, 6 months

Units & Quizzes

11

Unlimited Lifetime access
Access on mobile app
Certificate of Completion

This course provides students with the conceptual tools necessary to understand and work effectively in today’s interconnected world by developing strategic perspectives that link this changing environment, the state of the global industry, and the capabilities and position of the firm.

The goal of this subject is to provide the foundations for taking effective action in the multi-layered world of international business. The first section of the course provides frameworks for identifying and taking advantage of the opportunities presented in a dynamic global environment at the level of the country and industry. The second section of the course focuses on firm-level strategic choices regarding where to engage in which activities. The third section focuses on the challenges of integrating the multiple perspectives, functions, and interests that constitute the multinational firm.

Course Currilcum

  • The changing global landscape Unlimited
  • Linking national and firm-level advantage Unlimited
  • Local strength to global advantage Unlimited
  • Building a global business Unlimited
  • Cross-border arbitrage and outsourcing Unlimited
  • Expanding from new regions Unlimited
  • Responding to strategic threats from late movers Unlimited
  • Managing integration and responsivess Unlimited
  • Integrating global manufacturing and product development Unlimited
  • Integrating global supply and marketing chains Unlimited
  • Global leadership Unlimited