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Firms must develop major innovations to prosper, but they don’t know how to.
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Description
However, recent research into the innovation process has made it possible to develop breakthroughs systematically. 15.356 How to Develop Breakthrough Products and Services explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.
Course content
- The Paradigm Shift from Producer to user Innovation Unlimited
- Basic New Commerical Product on “Leader User” Innovation Unlimited
- User Working Together In Communities Are Powerful Innovators Unlimited
- Toolkit to Support Product Development by Customers Unlimited
Instructor
Massachusetts Institute of Technology
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