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This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics.
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English
English [CC]
FREE
- Learn basic syntax that can apply to any language.
- Learn what is a programming language and the basic concepts for beginners.
- Understand what is Javascript in it's truest form.
- Know the basic syntax of Javascript.
- Know some hidden quirks in Javascript.
Description
It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.
Course content
- Strategic Positioning Unlimited
- Marketing Analytics Unlimited
- Action Learning Project Unlimited
- Consumer Behavior Theor Unlimited
- Product Design and Customer Voice Unlimited
- Pricing Unlimited
- Promotion Unlimited
- Project Review Unlimited
- Review and Synthesis of Marketing Unlimited
Instructor
Massachusetts Institute of Technology
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1916
1520
