This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics.
0
2
November 2, 2022
English
English [CC]
Description
It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.
Course Curriculum
- Strategic Positioning Unlimited
- Marketing Analytics Unlimited
- Action Learning Project Unlimited
- Consumer Behavior Theor Unlimited
- Product Design and Customer Voice Unlimited
- Pricing Unlimited
- Promotion Unlimited
- Project Review Unlimited
- Review and Synthesis of Marketing Unlimited
About the instructor
5
5
Instructor Rating
1
Reviews
1520
Courses
1916
Students
Massachusetts Institute of Technology
FREE
Hours of videos
249 years, 11 months
Units & Quizzes
Unlimited Lifetime access
Access on mobile app
Certificate of Completion
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