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This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics

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English

English [CC]

FREE

Description

Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.

Course content

  • Pricing Beyond the 3 Cs Unlimited
  • Pricing Economic Value to the Customer Unlimited
  • Pricing under Consumer Uncertainty Unlimited
  • Measuring Customer Reactions to Prices Unlimited
  • Pricing to Segment Customers Unlimited
  • Pricing and IT Unlimited
  • Out-pricing Unlimited
  • Summarizing Pricing Unlimited

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Instructor

Massachusetts Institute of Technology
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