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This course is intended to be an extension of course 15.902 Strategic Management I, with the purpose of allowing the students to experience an in-depth application of the concepts and frameworks of strategic management.

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2

English

English [CC]

FREE

Description

Throughout the course, Prof. Arnoldo Hax will discuss the appropriate methodologies, concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences.

Course content

  • Course Overview Unlimited
  • Examples Delta Unlimited
  • DMK Introduction Unlimited
  • Customer Segmentation and Customer Value Proposition Unlimited
  • DMK Segmentation Assignment Unlimited
  • The Firm as a Bundle of Competencies Unlimited
  • Mission I Unlimited
  • Mission II Unlimited
  • Mission Forms Unlimited
  • DMK’s Mission Unlimited
  • The Mission of the Firm and the Craft of the Strategic Agenda Unlimited
  • DMK Strategic Agenda Unlimited
  • Innovation Unlimited
  • DMK Innovation Unlimited
  • Metrics I Unlimited
  • Metrics II Unlimited
  • DM Metrics Unlimited

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Instructor

Massachusetts Institute of Technology
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