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This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries.
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English
English [CC]
FREE
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Description
Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.
Course content
- Industry Value System – Structure Unlimited
- Industry Value System – Risk and Reward Unlimited
- Market Segmentation: How to Analyze? Unlimited
- Generic Strategies Unlimited
- What Drives a Low – Cost Strategy Unlimited
- What Drives a Differentiation Strategy Unlimited
- Issues in Vertical Integration: How Much Risk Do You Want? Unlimited
- Changing the Game: How Information Gives You Competitive Advantage Unlimited
- Strategy in Fragmented Industries Unlimited
- Review of Core Concepts in 1.46 Unlimited
Instructor
Massachusetts Institute of Technology
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