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Last updated:

April 8, 2022


6 months


This course includes:

6 months

Badge on Completion

Certificate of completion

6 months


This course provides a concise description of different tools and techniques used to solve business problems. A few of these tools were described in Course 1 – Problem Solving; such as Brainstorming and Root Cause Analysis. This course continues with the application of tools and techniques in three areas: 1) Strategic tools such as STEEP, Porter’s Five Forces, SWOT, GE Business Screen Matrix and the Ansoff Matrix; 2) Customer tools such as Segmentation Analysis, Buyer Utility Maps, and Customer Surveys; and 3) Data Analysis using logical techniques such as statistics.

Overview Moving through the Course  Use the arrow buttons in the lower right section of the page to move through each page of the course.   Course Outline  An outline of all pages and chapters is listed on the left side of the page. Progress Bar - As you work through the table of contents, a progress bar will appear in the upper-left portion of the course box Specific Objectives Chapter by Chapter Analytical Tools and Techniques Chapter 1 – Strategic Tools After completing this chapter, you will be able to apply the following models:
  • STEEP and PEST for broad environmental scans to facilitate external thinking
  • Porter’s Five Forces to better understand an industry around those forces that define every industry
  • SWOT for assessing the internal strengths and weaknesses of a company and the external threats and opportunities
  • McKinsey 7 S Model for assessing an organization in terms of 7 parameters
  • Boston Consulting Group Growth Matrix for evaluating a portfolio of products and the respective strategies you should take
  • GE Business Screen Matrix for evaluating a portfolio of different business units and the respective strategies you should take
  • Ansoff Matrix for evaluating your strategy against the marketplace
  • SPACE Matrix for evaluating different strategies around four parameters
  • QSPM Model for evaluating different strategies based on 10 to 20 factors
Chapter 2 – Customer Tools After completing this chapter, you will be able to:
  • Apply the Kano Model to better understand customer requirements
  • Apply the use of segmentation to improve your strategic focus
  • Assign values to customers so you can better distinguish profitable customers from unprofitable customers
  • Apply a ranking table based on customer expectations
  • Apply the Quality Function Deployment model for translating customer requirements into your design processes
  • Generate new ways of satisfying customers by using the Buyer Utility Map
  • Conduct customer surveys
Chapter 3 – Data Analysis with Statistics After completing this chapter, you will be able to:
  • Recognize different approaches for analyzing large volumes of data
  • Identify important quality control practices related to databases
  • Devise ways for reducing errors and missing data in surveys
  • Differentiate Quantitative vs. Qualitative and Discrete vs. Continuous
  • Design ways of expressing a distribution of data visually
  • Identify three important measures for describing a distribution
  • Identify four different levels of measurement that are commonly applied in statistics
  • Identify three ways of expressing correlations in data
  • Apply regression analysis and express linear relationships

Course Curriculum

    • Strategic Tools (ATT) 05:00:00
    • Customer Tools (ATT) 02:30:00
    • Basic Statistical Tools (AAT) 03:20:00
    • Course Summary (AAT) 00:20:00
    • Strategy Toolkit (AAT) 08:20:00
    • Tools and Techniques Handbook (AAT) 06:40:00
    • Excel Stats WorkBrook (AAT) 06:40:00
    • Tools and Techniques (AAT) Quiz 00:40:00

About the instructor

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