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Last updated:
April 8, 2022
Duration:
6 months
This course includes:
6 months
Badge on Completion
Certificate of completion
6 months
Description
This course provides a concise description of different tools and techniques used to solve business problems. A few of these tools were described in Course 1 – Problem Solving; such as Brainstorming and Root Cause Analysis. This course continues with the application of tools and techniques in three areas: 1) Strategic tools such as STEEP, Porter’s Five Forces, SWOT, GE Business Screen Matrix and the Ansoff Matrix; 2) Customer tools such as Segmentation Analysis, Buyer Utility Maps, and Customer Surveys; and 3) Data Analysis using logical techniques such as statistics.
Overview
Moving through the Course – Use the arrow buttons in the lower right section of the page to move through each page of the course.
Course Outline – An outline of all pages and chapters is listed on the left side of the page. Progress Bar - As you work through the table of contents, a progress bar will appear in the upper-left portion of the course box
Specific Objectives Chapter by Chapter
Analytical Tools and Techniques
Chapter 1 – Strategic Tools
After completing this chapter, you will be able to apply the following models:
- STEEP and PEST for broad environmental scans to facilitate external thinking
- Porter’s Five Forces to better understand an industry around those forces that define every industry
- SWOT for assessing the internal strengths and weaknesses of a company and the external threats and opportunities
- McKinsey 7 S Model for assessing an organization in terms of 7 parameters
- Boston Consulting Group Growth Matrix for evaluating a portfolio of products and the respective strategies you should take
- GE Business Screen Matrix for evaluating a portfolio of different business units and the respective strategies you should take
- Ansoff Matrix for evaluating your strategy against the marketplace
- SPACE Matrix for evaluating different strategies around four parameters
- QSPM Model for evaluating different strategies based on 10 to 20 factors
- Apply the Kano Model to better understand customer requirements
- Apply the use of segmentation to improve your strategic focus
- Assign values to customers so you can better distinguish profitable customers from unprofitable customers
- Apply a ranking table based on customer expectations
- Apply the Quality Function Deployment model for translating customer requirements into your design processes
- Generate new ways of satisfying customers by using the Buyer Utility Map
- Conduct customer surveys
- Recognize different approaches for analyzing large volumes of data
- Identify important quality control practices related to databases
- Devise ways for reducing errors and missing data in surveys
- Differentiate Quantitative vs. Qualitative and Discrete vs. Continuous
- Design ways of expressing a distribution of data visually
- Identify three important measures for describing a distribution
- Identify four different levels of measurement that are commonly applied in statistics
- Identify three ways of expressing correlations in data
- Apply regression analysis and express linear relationships
Course Curriculum
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- Strategic Tools (ATT) 05:00:00
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- Customer Tools (ATT) 02:30:00
- Basic Statistical Tools (AAT) 03:20:00
- Strategy Toolkit (AAT) 08:20:00
- Tools and Techniques Handbook (AAT) 06:40:00
- Excel Stats WorkBrook (AAT) 06:40:00
About the instructor
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