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This course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.
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Description
Course learning outcomes
After studying this course, you should be able to:- understand the SWOT framework
- use the SWOT framework to analyse a business case study or a workplace situation
- make concise, formal notes from a case study text
- use appropriate language and structures to organise and write a SWOT analysis report for a business context.
Course content
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- 1 What is a SWOT analysis? 00:15:00
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- 2 What is a case study? 00:20:00
- 3 The SWOT framework 00:30:00
- 5.0 Understanding an assignment title 00:20:00
- 7.0 Filling in the SWOT table 00:05:00
- 7.1 Identifying strengths and weaknesses 01:00:00
- 7.2 Making concise notes 01:00:00
- 7.3 Describing opportunities and threats 00:45:00
- 7.4 Using your own words 00:30:00
Instructor
OpenCoursa
Accessible Education for Everyone
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