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This course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.

Course learning outcomes

After studying this course, you should be able to:

  • understand the SWOT framework
  • use the SWOT framework to analyse a business case study or a workplace situation
  • make concise, formal notes from a case study text
  • use appropriate language and structures to organise and write a SWOT analysis report for a business context.

Course Curriculum

Expand All Collapse All 17 Lectures 8 hours, 24 minutes
Section 1
1 What is a SWOT analysis? 00:15:00
Section 2
2 What is a case study? 00:20:00
Section 3
3 The SWOT framework 00:30:00
Section 4
4 Looking at a SWOT analysis report 00:03:00
4.1 Read the report 00:45:00
4.2 Focus on the language of SWOT analysis 01:00:00
Section 5
5.0 Understanding an assignment title 00:20:00
Section 6
6.0 Identifying strengths, weaknesses, opportunities and threats 00:01:00
6.1 Gathering information from a source 00:45:00
6.2 Considering information from different sources 00:30:00
Section 7
7.0 Filling in the SWOT table 00:05:00
7.1 Identifying strengths and weaknesses 01:00:00
7.2 Making concise notes 01:00:00
7.3 Describing opportunities and threats 00:45:00
7.4 Using your own words 00:30:00
Section 8
8.0 Structuring a paragraph 00:05:00
8.1 Ordering information 00:30:00

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