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In this course, You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.

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Description

Introduction

This course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure, and using language effectively.

Course learning outcomes

After studying this course, you should be able to:
  • Understand the SWOT framework
  • Use the SWOT framework to analyze a business case study or a workplace situation
  • Make concise, formal notes from a case study text
  • Use appropriate language and structures to organize and write a SWOT analysis report for a business context

Course content

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Instructor

Open University UK
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