Introduction

This course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure, and using language effectively.

Course learning outcomes

After studying this course, you should be able to:

• Understand the SWOT framework
• Use the SWOT framework to analyze a business case study or a workplace situation
• Make concise, formal notes from a case study text
• Use appropriate language and structures to organize and write a SWOT analysis report for a business context