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Last updated:

May 17, 2022

Duration:

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This course includes:

EXPIRED

Badge on Completion

Certificate of completion

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Description

Business Development Skills has been specifically designed to assess an individual's job prospects by evaluating working skills and job readiness. For this reason, the emphasis is laid upon evaluating the knowledge of applied skills gained through real work experience, rather than theoretical knowledge.

1. Basic Outbound
2. SalesOpening the Sale
3. Sales Management
4. Sales MethodsSales
5. processes Promotion
6. Sales Strategy.

ABILITIES EVALUATED

  • Ability to select and employ marketing strategies when promoting products or services
  • Ability to identify effective techniques to educate various audiences about products
  • Ability to conduct or interpret research to understand a target market

WHY TEST?

Skilled Business Development Managers can analyze and determine the best way to influence target audiences, be it reaching new customers, improving brand image, or fostering brand loyalty. A good marketer can leverage social and digital advertising knowledge, sales skills, and creative and analytical abilities to attract new business and encourage customer loyalty. Identifying Business Development Managers candidates who can attract and communicate with customers, realize advertising and community engagement opportunities, and help you boost your brand is critical to your business’s success. This Business Development Managers aptitude test allows you to evaluate the analytical skills and basic marketing knowledge of a candidate, helping to predict how effectively they can attract new customers, identify advertising targets, and analyze customer trends to determine marketing opportunities. The marketing aptitude test can aid in predicting a job candidate’s ability to:
  • Improve brand visibility.
  • Assess methods to attract new customers.
  • Conduct insightful Business Development Managers research.
  • Effectively gather and use customer feedback.
  • Target audiences accurately through advertising.
By automating the screening process for entry-level or experienced candidates, this skills test can help you discover adept candidates more quickly and efficiently, including marketing and communications coordinators, advertising agents, account managers, product promoters, or SEO and other marketing specialists.

EXAMPLE QUESTIONS

Sample Question 1 Eric is opening an online clothing business this year, targeting shoppers between 18 and 50 years old. To determine the best price range for his items, he researches the average income of shoppers in different age brackets. How effective is his decision to set prices based only on this research? 5 = Highly effective. His decision will yield the most appropriate pricing 4 = Very effective 3 = Moderately effective 2 = Slightly effective 1 = Ineffective. His decision will yield inappropriate pricing Sample Question 2 A home goods retailer just released the ad below: Our new line of dishware is a perfect addition to your kitchen! Our dishes are… Bright and colourful, made from safe, non-toxic materials. Durable! Won’t break even if dropped on a tile. Always affordable. Which customer is the company most likely targeting with this ad? A: A retired couple furnishing their vacation cabin B: A young couple with several small children C: An executive woman in her mid-40s who travels a lot D: A middle-aged couple living in an urban setting E: An interior designer furnishing a luxury apartment for a new client

Test Overview

Course Curriculum

    • Business Development Skills Test 2 days, 2 hours

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