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Last updated:

September 21, 2023

Duration:

Unlimited Duration

Original price was: $24.99.Current price is: $9.99.

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

The Comprehensive B2B Marketing and Sales Training program is designed to equip professionals with the knowledge and skills necessary to excel in the competitive world of business-to-business (B2B) marketing and sales.

This program covers a wide range of topics, from understanding B2B buyer behavior to crafting effective marketing strategies and closing deals in the B2B sector. Participants will learn the latest industry trends, best practices, and techniques to attract and retain clients or suppliers effectively.

Learning Outcomes:

Upon completing this training program, participants will be able to:

  • Understand B2B buyer behavior and decision-making processes.
  • Develop and execute a comprehensive B2B marketing strategy.
  • Effectively use digital marketing tools and platforms for B2B outreach.
  • Create persuasive B2B sales presentations and pitches.
  • Build and nurture long-term relationships with B2B clients or suppliers.
  • Negotiate and close deals in the B2B sector.
  • Analyze and adapt strategies based on market dynamics and competition.
  • Measure and track the ROI of B2B marketing and sales efforts.

Purpose of the Training: 

The purpose of this training program is to empower marketing and sales professionals, entrepreneurs, and business owners with the skills and knowledge required to succeed in the complex world of B2B marketing and sales. By providing comprehensive insights and practical strategies, this training program aims to enhance participants' abilities to increase their client or supplier base, boost revenue, and achieve long-term business growth in the B2B sector.

Who Can Join: 

This training program is suitable for:

  • Marketing and sales professionals seeking to specialize in B2B marketing and sales.
  • Entrepreneurs and business owners looking to expand their B2B client or supplier base.
  • Professionals transitioning into B2B marketing and sales roles.
  • Marketing and sales teams within B2B organizations.
  • Anyone interested in gaining in-depth knowledge of B2B marketing and sales strategies and tactics.

Duration: 

This training program is typically conducted over a period of 8 to 12 weeks, with a combination of online modules, workshops, case studies, and assessments.

By successfully completing the Comprehensive B2B Marketing and Sales Training, participants will be well-prepared to navigate the intricacies of B2B marketing and sales, increase their client or supplier base, and drive business growth in the B2B sector.

Course Curriculum

    • Introduction to B2B Buyer Behavior Unlimited
    • The B2B Buyer’s Journey Unlimited
    • Buyer Personas in B2B Unlimited
    • Understanding B2B Buyer Behavior Quiz 00:06:00
    • Strategic Planning in B2B Unlimited
    • Market Research and Competitive Analysis Unlimited
    • Positioning and Branding in B2B Unlimited
    • Crafting a B2B Marketing Strategy Quiz 00:06:00
    • Digital Marketing Channels in B2B Unlimited
    • Content Creation and Distribution Unlimited
    • Data-Driven Decision Making Unlimited
    • Leveraging Digital Marketing in B2B Quiz 00:06:00
    • The Sales Process in B2B Unlimited
    • Consultative Selling in B2B Unlimited
    • Effective B2B Sales Techniques Quiz 00:06:00
    • Building Trust and Credibility Unlimited
    • Account Management and Customer Retention Unlimited
    • Relationship Building in B2B Quiz 00:03:00
    • B2B Negotiation Fundamentals Unlimited
    • Overcoming Objections and Closing Deals Unlimited
    • Negotiation and Deal Closure in B2B Quiz 00:06:00
    • Market Trends and Industry Insights Unlimited
    • Competitive Agility Unlimited
    • Adapting to Market Dynamics Quiz 00:06:00
    • ROI Metrics and Measurement Tools Unlimited
    • Continuous Improvement Strategies Unlimited
    • Measuring and Improving B2B ROI Quiz 00:06:00

About the instructor

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Instructor Rating

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Courses

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OpenCoursa
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