Explore the intricate interplay between corporate image and country of origin image with our comprehensive course, 'Conceptualising and Measuring the Influence of Corporate Image on Country of Origin Image:
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November 18, 2023
English
English [CC]
Description
The Case of Spain.' Gain valuable insights into the dynamics shaping Spain's image on the global stage and understand how corporate perceptions contribute to the overall national identity. This course delves into cutting-edge theories and measurement techniques, providing a nuanced understanding of the intricate relationships that influence international perceptions. Ideal for marketers, researchers, and business professionals seeking to navigate the complexities of corporate and national image management.
Course Curriculum
- Conceptualising and measuring the influence of corporate image on country of origin image; the case of spain Unlimited
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