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This online course, Contemporary issues in managing, introduces three contemporary approaches (managing through organisational culture, managing through internal marketing, and managing through collective leadership). These approaches require you to think critically and challenge ideas and received wisdom.
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English [CC]
FREE
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Description
Course learning outcomes
After studying this course, you should be able to:
- Describe the nature of different types of managerial approaches adopted by organisations in contemporary time
- Understand the purpose of different types of contemporary managerial approaches
- Examine the different ways that organisations can implement these contemporary managerial approaches in the workplace.
Course content
- Introduction 00:20:00
- Learning outcomes 00:10:00
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- Managing through organisational culture 00:45:00
- The five major cultural practices 00:20:00
- Organizational culture act as a mechanism of control 00:20:00
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- Managing through internal marketing 00:20:00
- Internal marketing plan 00:15:00
- Information gathering and researching 00:10:00
- Segmentation and targeting 00:10:00
- Identifying and building a relationship 00:10:00
- Development of internal products 00:10:00
- Communication 00:10:00
- Internal marketing cycle 00:15:00
- Managing through collective leadership 00:20:00
- Benefits of collective leadership 00:40:00
- Drawbacks of collective leadership 00:15:00
- Music improvisation and Collective Leadership 00:15:00
- Facilitating collective leadership 00:30:00
- Using collective leadership for problem-solving 00:30:00
- Conclusion 00:10:00
Instructor
Open University UK
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