Philippe Starck invites 12 talented would-be designers to battle for the chance to win a six month placement at his design agency in Paris. Over six one-hour episodes, Starck brings the applicants to meet him in Paris and, after setting them a challenge, selects 10 to join his school of design. Once at the school, the successful applicants were given the chance to demonstrate their abilities by working on real design projects. Starck gradually whittled down the class - based on their performance - until one students is rewarded with the opportunity of a work placement with him.