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Last updated:

May 17, 2022

Duration:

6 months

FREE

This course includes:

6 months

Badge on Completion

Certificate of completion

6 months

Description

Fundamentals of Program Evaluation familiarizes students in different types of program evaluation, including needs assessment, formative research, process evaluation, monitoring of outputs and outcomes, impact assessment, and cost analysis. Students gain practical experience through a series of exercises involving the design of a conceptual framework, development of indicators, analysis of computerized service statistics, and development of an evaluation plan to measure impact. This course covers experimental, quasi-experimental, and non-experimental study designs, including the strengths and limitations of each.

Course Objectives

By the end of this course, students will be able to: 1. Explain the major concepts in program evaluation:
  • Types of evaluation and their purpose
  • Levels of measurement: population-based vs. program-based
  • Sources of data
  • Study designs, including randomized control trials, and threats to validity
2. Perform skills required in conducting program evaluation:
  • Design of a conceptual framework
  • Develop objectives and indicators
  • Conduct of a focus group
  • Pretest of a communication
  • Processing of service statistics
  • Use of participatory evaluation techniques
3. Write an evaluation plan

Readings

Textbooks

One classic evaluation textbook is Rossi, Lipsey, and Freeman. Evaluation: A Systematic Approach. 7th edition. Thousand Oaks, CA: Sage Publications, 2004. It is not required reading for this class, but students intending to specialize in program evaluation may want to purchase this textbook and read relevant chapters that parallel the syllabus.
Session Topic Readings
1 Overview of evaluation concepts No reading
2 Overview of evaluation concepts (cont.); TB Control Program in Baltimore City: Presentation of a domestic program Jane T. Bertrand and Gabriela Escudero. Compendium of Indicators for Evaluating Reproductive Health ProgramsChapel Hill, NC: Carolina Population Center, MEASURE Evaluation Project, 2004: Pp. 1-14. Jane T. Bertrand. Evaluating Health Communication Programs. Drum Beat, June 2005. Issue 302.
3 Overview of evaluation concepts (cont.); Stop AIDS Love Life in Ghana: Presentation of an international program Andrew Fisher, James Foreit, et al. Designing HIV/AIDS Intervention Studies: An Operations Research Handbook. New York: Population Council, 2002: 1-44, 73-84 "Context and Content of Condom Negotiation and Sex Refusal Skills among Youth in Ghana." Report on Qualitative Research Using a "Storyline" Methodology. November 1997.
4 Developing a conceptual framework and introduction to formative research J.A. Earp, and S.T. Ennett. Conceptual models for health education research and practice. Health Educ Res 1991;6:163-171. Assessing the Need for Programs. In: J. McDavid and L. Hawthorn, Program Evaluation and Performance Measurement. Thousand Oaks , CA : Sage Publications. 2006.
5 Communication pretesting needs assessment (U.S.); MCH needs assessment: An overview SS Weir, et al. A pilot study of a rapid assessment method to identify places for AIDS prevention in Cape Town, South Africa. Sex Transm Infect 2002;78(suppl 1):i106-i113 CC Johnson, et al. Profiles of the adolescent smoker: models of tobacco use among 9th-grade high school students. Acadiana Coalition of Teens against Tobacco (ACTT). Preventive Medicine 2004;39:551-558.
6 Development of indicators and participatory evaluation methods Jane T. Bertrand and Gabriela Escudero. Compendium of Indicators for Evaluating Reproductive Health ProgramsChapel Hill, NC: Carolina Population Center , MEASURE Evaluation Project, 2004: (vol 1) pp. ix-xiv; and Appendix B. (vol 2, pp. B-462 to 463). Who Are the Question Makers? - A Participatory Evaluation Handbook, UNDP.
7 Process evaluation RP Saunders, MH Evans, J Praphul. Developing a Process-Evaluation Plan for Assessing Health Promotion Program Implementation: A How-To Guide. Health Promotion Practice 2005;6: 134-147. CI Viadro. Designing a Process Evaluation for a Comprehensive Breast Cancer Screening Intervention: Challenges and Opportunities. Evaluation and Program Planning 1997;20:237-249.
8 Routine health information systems: concepts and methods Theo Lippeveld. Design and Implementation of HIS. Geneva: World Health Organization, 2000. Chapters 1, 2, 3, and 14.
9 Monitoring outputs and outcomes and introduction to study design Andrew Fisher, James Foreit, et al. Designing HIV/AIDS Intervention Studies: An Operations Research Handbook. New York: Population Council, 2002: pp. 45-71 B Krevor. Preventing Illegal Tobacco and Alcohol Sales to Minors Through Electronic Age-Verification Devices: A Field Effectiveness Study. J Pub Health Policy 2004;24(3/4):251-268.
10 Experimental, non-experimental, and quasi-experimental designs DL Kincaid, et al. Impact of a Mass Media Vasectomy Promotion Campaign in Brazil. International Family Planning Perspectives 1996;22:169-175.
11 Using qualitative methods for monitoring and evaluation Debus, Mary. Handbook for Excellence in Focus Group Research. Washington, DC: Academy for Educational Development, 1998.
12 Randomized control trials RN Shain, JM Piper, et al. A Randomized Controlled Trial of a Behavioral Intervention to Prevent Sexually Transmitted Disease Among Minority Women. The New England Journal of Medicine 1999;340:93-100. GC Smith, JP Pell. Parachute use to prevent death and major trauma related to gravitational challenge: a systematic review of randomized controlled trials. BMJ 2003;327:1459-1461.
13 Cost-effectiveness analysis Irene Huse, James C. McDavid, and Laura Hawthorn. Concepts and Issues in Economic Evaluation. In: McDavid and Hawthorn (eds) Program Evaluation & Performance Measurement: An Introduction to Practice. Thousand Oaks, CA: Sage Publications, 2006. pp. 241-278. Thielman et al. Cost-Effectiveness of Free HIV Voluntary Counseling and Testing Through a Community-Based AIDS Service Organization in Northern Tanzania. Am J Pub Health, 2006;96:114-125.
14 Monitoring and evaluation in action Victora et al. Evidence-based public health: beyond randomized trials. Am J Pub Health 2004;94:400-405. JP Habicht, CG Victora, and JP Vaughn. Evaluation designs for adequacy, plausibility and probability of public health programme performance and impact. Int J Epidemiol 1999;28:10-18.

Course Curriculum

    • Overview of evaluation concepts 00:55:00
    • Overview of evaluation concepts continued 00:55:00
    • TB Control Program in Baltimore City: Presentation of a domestic program 00:55:00
    • Overview of evaluation concepts continued 00:55:00
    • Stop AIDS Love Life: Presentation of an international program 00:55:00
    • Developing a conceptual framework and introduction to formative research 00:55:00
    • Communication pretesting, needs assessment 00:55:00
    • MCH needs assessment: An overview 00:55:00
    • Development of indicators & participatory evaluation methods 00:55:00
    • Process evaluation 00:55:00
    • Routine health information systems: concepts and methods 01:30:00
    • Monitoring outputs and outcomes and introduction to study design 00:55:00
    • Experimental, non-experimental, and quasi-experimental designs 00:45:00
    • Using qualitative methods for monitoring and evaluation 00:40:00
    • Randomized Trials 00:55:00
    • Monitoring and evaluation in action 01:10:00
    • Assignemnts 1 2 days
    • Assignment 2 FREE 2 days
    • Assignments 3 2 days
    • Assignment 4 2 days

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