• No products in the cart.

(

ratings

)

1

students

Created by:

Profile Photo

Last updated:

September 20, 2022

Duration:

Unlimited Duration

FREE

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

To prosper, firms must develop major product and service innovations. Often, though, they don’t know how.

Recent research into the innovation process has made it possible to develop “breakthroughs” systematically. 15.356 presents several practical concept development methods, such as the “Lead User Method,” where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the “art” required to implement a concept development method. 15.356 is a half-term subject.

Course Curriculum

  • Who Develops Breakthrough New Products and Services – Users or Manufacturers? Unlimited
  • Systematic Generation of Ideas for “Breakthrough” New Products and Services – the “Lead User Method” Unlimited
  • Finding out What Users Really Need: The “Sticky Information” and “Learning by Doing” Problems Unlimited
  • Traditional Marketing Research Concept Generation Techniques Unlimited
  • Why Users Share Innovations with Each Other and with Manufacturers Unlimited
  • Toolkits for User Innovation Lecturer Unlimited

About the instructor

0

Instructor Rating

0

Reviews

1106

Courses

1440

Students

Profile Photo
Massachusetts Institute of Technology
Copyright © 2022 OpenCoursa, All Rights Reserved