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This course, How to frame a business case, looks at reading strategies that help you to frame a business case. In particular, you will learn how to use key business concepts to analyze a business situation.
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English
English [CC]
FREE
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Description
Course learning outcomes
After studying this course, you should be able to:
- Demonstrate the skills needed to read a case with an analytical framework in mind
- Show knowledge of concepts from the STEP and stakeholder frameworks
- Understand output texts which are framed by these frameworks
- Understand sentences and word groups
- Write some business concepts in order to write a case analysis.
Course content
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- Framing the case 00:25:00
- Framing a case with a STEP framework 00:10:00
- Processing a textbook text 00:20:00
- The STEP framework 00:20:00
- A student’s STEP analysis of ‘US Airlines’ – the texts 00:20:00
- A student’s STEP analysis of ‘US Airlines’ – the process 00:10:00
- The language of STEP analysis 01:10:00
- Stakeholder analysis – a different set of concepts 01:40:00
- A different stakeholder framework 00:05:00
- Critical reflection 00:05:00
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- Reflection 00:30:00
- Text – US airlines: big carriers unlikely to find much relief 01:00:00
- Extracts and texts 01:40:00
Instructor
Open University UK
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4.8
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