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This course, How to frame a business case, looks at reading strategies that help you to frame a business case. In particular, you will learn how to use key business concepts to analyze a business situation.
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What you'll learn
Course content
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Description
Course learning outcomes
After studying this course, you should be able to:
Demonstrate the skills needed to read a case with an analytical framework in mind
Show knowledge of concepts from the STEP and stakeholder frameworks
Understand output texts which are framed by these frameworks
Understand sentences and word groups
Write some business concepts in order to write a case analysis.
Course content
Section 1
Framing the case
00:25:00
Framing a case with a STEP framework
00:10:00
Processing a textbook text
00:20:00
The STEP framework
00:20:00
A student’s STEP analysis of ‘US Airlines’ – the texts
00:20:00
A student’s STEP analysis of ‘US Airlines’ – the process
00:10:00
The language of STEP analysis
01:10:00
Stakeholder analysis – a different set of concepts
01:40:00
A different stakeholder framework
00:05:00
Critical reflection
00:05:00
Section 2
Reflection
00:30:00
Section 3
Text – US airlines: big carriers unlikely to find much relief
01:00:00
Extracts and texts
01:40:00
Section 4
Conclusion
00:05:00
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Open University UK
4.8
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