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Created by:

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Last updated:

April 8, 2022


6 months


This course includes:

6 months

Badge on Completion

Certificate of completion

6 months


This course, How to frame a business case, looks at reading strategies that help you to frame a business case. In particular, you will learn how to use key business concepts to analyze a business situation.

Course learning outcomes

After studying this course, you should be able to:
  • Demonstrate the skills needed to read a case with an analytical framework in mind
  • Show knowledge of concepts from the STEP and stakeholder frameworks
  • Understand output texts which are framed by these frameworks
  • Understand sentences and word groups
  • Write some business concepts in order to write a case analysis.

Course Curriculum

    • Framing the case 00:25:00
    • Framing a case with a STEP framework 00:10:00
    • Processing a textbook text 00:20:00
    • The STEP framework 00:20:00
    • A student’s STEP analysis of ‘US Airlines’ – the texts 00:20:00
    • A student’s STEP analysis of ‘US Airlines’ – the process 00:10:00
    • The language of STEP analysis 01:10:00
    • Stakeholder analysis – a different set of concepts 01:40:00
    • A different stakeholder framework 00:05:00
    • Critical reflection 00:05:00
    • Reflection 00:30:00
    • Text – US airlines: big carriers unlikely to find much relief 01:00:00
    • Extracts and texts 01:40:00
    • Conclusion 00:05:00

About the instructor

5 5

Instructor Rating







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