Contents

• Description of Big Data
• Building Blocks to Decision Support
• Source of More Descriptive Variables
• Industry Examples of Big Data
• Electioneering
• Investment Diligence and Social Media
• Real Estate
• Specialized Real Estate: Building Energy Disclosure and Smart Meters
• Commerce and Loyalty Data
• Crowd-Sourced Crime Fighting
• Pedestrian Traffic Patterns in Retail
• Intelligent Transport Application
• Descriptive Power and Predictive Pattern Matching
• The Value of Data
• Closing Comments on Leveraging Data through Analytics
• Ethical Considerations in the Big Data Era
• References

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