This course, Making creativity and innovation happen, focuses both on individual creativity – where it comes from and how it can be developed – as well as creativity and the related concept of innovation at an organisational level. It considers how organisations can more effectively tackle the challenges posed by creativity and innovation in order to be more successful.

The trailer below explores one aspect that will be covered in the course: the paradox of choice.

Course learning outcomes

After studying this course, you should be able to:

• Understand different perspectives on why creativity matters
• Consider cognitive aspects of creativity and how personality and individual differences might contribute
• Explore ways in which individuals can enhance their own creative potential
• Appreciate how organisational factors, such as culture, leadership, diversity and structure can both help and hinder creativity and innovation
• Appreciate how organisations can be more strategic in their approach to creativity and innovation, including the use of creative swiping and other practices.