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Last updated:

May 17, 2022

Duration:

1 week, 3 days

This course includes:

1 week, 3 days

Badge on Completion

Certificate of completion

1 week, 3 days

Description

The marketing aptitude test requires candidates to answer scenario-based questions, allowing you to simulate how well a candidate can assess market research and analytical tactics, identify and target customers for advertising, and attract new business.

Asking candidates to evaluate marketing strategies — such as methods to attract, retain, or assess how to improve new customer growth, or ways to improve brand visibility both locally and online — this marketing test helps predict their ability to:

OVERVIEW

  • Understand who the target customer is.
  • Research business-critical communities.
  • Attract new business and identify opportunities to increase sales.
  • Utilize the most effective advertising outlets.
  • Educate consumers on new products.

ABILITIES EVALUATED

  • Ability to select and employ marketing strategies when promoting products or services
  • Ability to identify effective techniques to educate various audiences about products
  • Ability to conduct or interpret research to understand a target market

WHY TEST?

Skilled marketers can analyze and determine the best way to influence target audiences, be it reaching new customers, improving brand image, or fostering brand loyalty. A good marketer can leverage social and digital advertising knowledge, sales skills, and creative and analytical abilities to attract new business and encourage customer loyalty. Identifying marketing candidates who can attract and communicate with customers, realize advertising and community engagement opportunities, and help you boost your brand is critical to your business’s success. This marketing aptitude test allows you to evaluate the analytical skills and basic marketing knowledge of a candidate, helping to predict how effectively they can attract new customers, identify advertising targets, and analyze customer trends to determine marketing opportunities. The marketing aptitude test can aid in predicting a job candidate’s ability to:
  • Improve brand visibility.
  • Assess methods to attract new customers.
  • Conduct insightful market research.
  • Effectively gather and use customer feedback.
  • Target audiences accurately through advertising.
By automating the screening process for entry-level or experienced candidates, this skills test can help you discover adept candidates more quickly and efficiently, including marketing and communications coordinators, advertising agents, account managers, product promoters, or SEO and other marketing specialists.

Course Curriculum

    • Marketing Aptitude Test 01:00:00

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