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This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths.
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English
English [CC]
FREE
- Learn basic syntax that can apply to any language.
- Learn what is a programming language and the basic concepts for beginners.
- Understand what is Javascript in it's truest form.
- Know the basic syntax of Javascript.
- Know some hidden quirks in Javascript.
Description
This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
Course content
- Introduction Unlimited
- The Customer Decision Process Unlimited
- Marketing Strategy 1 Unlimited
- Marketing Strategy 2 Unlimited
- New Product Development Unlimited
- Pricing Unlimited
- Management of Marketing Channels 1 Unlimited
- Management of Marketing Channels 2 Unlimited
- Advertising Unlimited
- Conclusion Unlimited
Instructor
Massachusetts Institute of Technology
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