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This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths.
FREE
This course includes
Hours of videos
277 years, 9 months
Units & Quizzes
10
Unlimited Lifetime access
Access on mobile app
Certificate of Completion
This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
Course Currilcum
- Introduction Unlimited
- The Customer Decision Process Unlimited
- Marketing Strategy 1 Unlimited
- Marketing Strategy 2 Unlimited
- New Product Development Unlimited
- Pricing Unlimited
- Management of Marketing Channels 1 Unlimited
- Management of Marketing Channels 2 Unlimited
- Advertising Unlimited
- Conclusion Unlimited
