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Last updated:

November 2, 2022

Duration:

Unlimited Duration

FREE

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths.

This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Course Curriculum

  • Introduction Unlimited
  • The Customer Decision Process Unlimited
  • Marketing Strategy 1 Unlimited
  • Marketing Strategy 2 Unlimited
  • New Product Development Unlimited
  • Pricing Unlimited
  • Management of Marketing Channels 1 Unlimited
  • Management of Marketing Channels 2 Unlimited
  • Advertising Unlimited
  • Conclusion Unlimited

About the instructor

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Instructor Rating

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Reviews

1520

Courses

1915

Students

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Massachusetts Institute of Technology