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Created by:
Last updated:
November 2, 2022
Duration:
Unlimited Duration
FREE
This course includes:
Unlimited Duration
Badge on Completion
Certificate of completion
Unlimited Duration
Description
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths.
This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
Course Curriculum
- Introduction Unlimited
- The Customer Decision Process Unlimited
- Marketing Strategy 1 Unlimited
- Marketing Strategy 2 Unlimited
- New Product Development Unlimited
- Pricing Unlimited
- Management of Marketing Channels 1 Unlimited
- Management of Marketing Channels 2 Unlimited
- Advertising Unlimited
- Conclusion Unlimited
About the instructor
5
5
Instructor Rating
1
Reviews
1520
Courses
1916
Students
Massachusetts Institute of Technology
