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Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.
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Description
This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management.
Prerequisites
To understand this tutorial, it is advisable to have a foundation level of knowledge of business and management studies. However, general students who wish to get a brief overview of Marketing Management may find it quite useful.
Who should do this course
This course will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this course learn how to apply the methods of Marketing Management in their respective enterprise.
Course Content
- Marketing Overview
- Marketing Concepts
- Marketing Process
- Marketing Functions
- Marketing Environment
- Porters Five Forces
- Marketing Planning
- Marketing Research and Research Process
- Consumer Behaviour
- Marketing OBB
- Marketing Segmentation
- Demand Forecasting
- Produce Lifecycle
- Branding of a product
- Brand Quality
- Price Decision
- Promotion Decision
- Distribution Channels
- Physical Distribution
- Marketing Advance Topics
Course content
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- Marketing Overview 00:45:00
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- Marketing Concepts 00:15:00
- Marketing Process 00:05:00
- Marketing Environment 00:25:00
- Marketing Planning 00:30:00
- Consumer Behaviour 00:20:00
- Demand Forecasting 00:40:00
- Product life cycle 00:40:00
- Branding Quality 00:30:00
- Promotion Decisions 00:25:00
- Physical Distribution 00:20:00
- MMC Quiz 01:00:00
Instructor
OpenCoursa
Accessible Education for Everyone
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