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Last updated:

September 21, 2023


6 months

This course includes:

6 months

Badge on Completion

Certificate of completion

6 months


Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.

This is a brief introductory tutorial that explains the methodologies applied in the rapidly growing area of marketing management. Prerequisites To understand this tutorial, it is advisable to have a foundation level of knowledge of business and management studies. However, general students who wish to get a brief overview of Marketing Management may find it quite useful. Who should do this course This course will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this course learn how to apply the methods of Marketing Management in their respective enterprise. Course Content
  • Marketing Overview
  • Marketing Concepts
  • Marketing Process
  • Marketing Functions
  • Marketing Environment
  • Porters Five Forces
  • Marketing Planning
  • Marketing Research and Research Process
  • Consumer Behaviour
  • Marketing OBB
  • Marketing Segmentation
  • Demand Forecasting
  • Produce Lifecycle
  • Branding of a product
  • Brand Quality
  • Price Decision
  • Promotion Decision
  • Distribution Channels
  • Physical Distribution
  • Marketing Advance Topics

Course Curriculum

    • Marketing Overview 00:45:00
    • Marketing Concepts 00:15:00
    • Marketing Process 00:05:00
    • Marketing Functions 00:35:00
    • Marketing Environment 00:25:00
    • Porters Five Forces 00:30:00
    • Marketing Planning 00:30:00
    • Marketing Resaerch and Research Process 01:00:00
    • Consumer Behaviour 00:20:00
    • Organizational buying behavior (OBB) 00:40:00
    • Demand Forecasting 00:40:00
    • Demand Forecasting 00:40:00
    • Segmentation 00:40:00
    • Product life cycle 00:40:00
    • Branding of a Product 00:40:00
    • Branding Quality 00:30:00
    • Price Decision 00:30:00
    • Promotion Decisions 00:25:00
    • Distribution Channels 00:25:00
    • Physical Distribution 00:20:00
    • Advanced Topics 00:30:00
    • MMC Quiz 01:00:00

About the instructor

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