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The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm.
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English
English [CC]
FREE
- Learn basic syntax that can apply to any language.
- Learn what is a programming language and the basic concepts for beginners.
- Understand what is Javascript in it's truest form.
- Know the basic syntax of Javascript.
- Know some hidden quirks in Javascript.
Description
It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.
Objectives
- Identify, evaluate, and develop marketing strategies.
- Evaluate a firm’s opportunities.
- Anticipate competitive dynamics.
- Evaluate the sustainability of competitive advantages.
Course content
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- Introduction. Unlimited
- Coors. Harvard Business School Case #9-388-014. Unlimited
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- Prelude. Harvard Business School Case #9-373-052. Unlimited
- Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103. Unlimited
- Browser Wars. Harvard Business School Case #9-798-094. Unlimited
- EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. Unlimited
- Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class). Unlimited
- Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class). Unlimited
- Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. Unlimited
- Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. Unlimited
- Costco Companies. Harvard Business School Case #9-599-041. Unlimited
- Newell. Harvard Business School Case #N9-799-139. Unlimited
Instructor
Massachusetts Institute of Technology
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