2
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm.
FREE
This course includes
Hours of videos
499 years, 11 months
Units & Quizzes
18
Unlimited Lifetime access
Access on mobile app
Certificate of Completion
It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.
Objectives
- Identify, evaluate, and develop marketing strategies.
- Evaluate a firm’s opportunities.
- Anticipate competitive dynamics.
- Evaluate the sustainability of competitive advantages.
Course Currilcum
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- Introduction. Unlimited
- Coors. Harvard Business School Case #9-388-014. Unlimited
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- Prelude. Harvard Business School Case #9-373-052. Unlimited
- Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103. Unlimited
- Browser Wars. Harvard Business School Case #9-798-094. Unlimited
- EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. Unlimited
- Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class). Unlimited
- Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class). Unlimited
- Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. Unlimited
- Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. Unlimited
- Costco Companies. Harvard Business School Case #9-599-041. Unlimited
- Newell. Harvard Business School Case #N9-799-139. Unlimited
