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Created by:

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Last updated:

November 2, 2022

Duration:

Unlimited Duration

FREE

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm.

It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.

Objectives

  1. Identify, evaluate, and develop marketing strategies.
  2. Evaluate a firm’s opportunities.
  3. Anticipate competitive dynamics.
  4. Evaluate the sustainability of competitive advantages.

Course Curriculum

    • Introduction. Unlimited
    • Coors. Harvard Business School Case #9-388-014. Unlimited
    • Prelude. Harvard Business School Case #9-373-052. Unlimited
    • Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103. Unlimited
    • Browser Wars. Harvard Business School Case #9-798-094. Unlimited
    • EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. Unlimited
    • Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class). Unlimited
    • Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class). Unlimited
    • Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. Unlimited
    • Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. Unlimited
    • Southwest Airlines (A). Harvard Business School Case #9-575-060. Unlimited
    • Head Ski Unlimited
    • Complaint Letters. Unlimited
    • SAS (A). Harvard Business School Case #593-001-1 Unlimited
    • Fox. Harvard Business School Case #9-387-096 Unlimited
    • E-trade. Stanford Case #M-286. Unlimited
    • Costco Companies. Harvard Business School Case #9-599-041. Unlimited
    • Newell. Harvard Business School Case #N9-799-139. Unlimited

About the instructor

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Instructor Rating

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Reviews

1184

Courses

1478

Students

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Massachusetts Institute of Technology
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