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Last updated:

September 22, 2023


Unlimited Duration

Original price was: $24.99.Current price is: $9.99.

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration


This comprehensive B2B sales training course is designed for new sales professionals looking to build a strong foundation in business-to-business sales.

From understanding buyer behavior to closing deals effectively, this course covers essential concepts and practical techniques to succeed in the competitive world of B2B sales.

Learning Outcomes:

By the end of this course, participants will be able to:
  • Understand the dynamics of B2B buyer behavior.
  • Craft and execute effective B2B sales strategies.
  • Develop consultative selling skills for building long-term client relationships.
  • Navigate negotiation challenges and close deals successfully.
  • Adapt to changing market dynamics and emerging technologies.
  • Measure and improve B2B sales ROI.


Gain a solid foundation in B2B sales techniques and strategies. Enhance your ability to understand and meet the needs of B2B clients. Develop consultative selling skills for building lasting client relationships. Learn how to effectively negotiate and close deals in the B2B context. Stay updated on emerging market trends and technologies. Measure and improve the ROI of your B2B sales efforts.

Who Can Join:

New sales professionals entering the B2B sales field. Sales representatives and account managers seeking to strengthen their skills. Marketing professionals looking to understand the sales perspective in B2B. Business owners and entrepreneurs involved in B2B sales activities.

Course Curriculum

    • Decision-making units in B2B Unlimited
    • Factors influencing B2B buying decisions Unlimited
    • The role of risk mitigation Unlimited
    • Identifying target customers and buyer personas Unlimited
    • Account-based marketing (ABM) strategies Unlimited
    • Building a compelling value proposition Unlimited
    • The power of content marketing in B2B Unlimited
    • Social selling and LinkedIn strategies Unlimited
    • Email marketing and lead generation Unlimited
    • Lead qualification and nurturing Unlimited
    • Consultative selling and needs assessment Unlimited
    • Objection handling and objection resolution Unlimited
    • Building trust and credibility Unlimited
    • Active listening and client-focused communication Unlimited
    • Account management and client retention Unlimited
    • Principles of win-win negotiations Unlimited
    • Negotiation tactics and strategies Unlimited
    • Handling objections and closing techniques Unlimited
    • Agility in sales and market adaptation Unlimited
    • Scenario planning for B2B sales Unlimited
    • Embracing emerging technologies Unlimited
    • ROI calculation and metrics Unlimited
    • Customer Lifetime Value (CLV) in B2B Unlimited
    • Marketing attribution modeling Unlimited
    • Mastering B2B Sales: Foundations for New Professionals Quiz 01:40:00

About the instructor

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