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September 23, 2023


Unlimited Duration


This course includes:

Unlimited Duration

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Certificate of completion

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Mechanical Engineering 110: Introduction to Product Design (Spring 2011, UC Berkeley). Taught by Prof. Alice Agogino and Prof. Clark Kellogg, this course provides an introduction to the engineering design process and conceptual design of products.

It provides an experience in preliminary project planning of complex and realistic mechanical engineering systems. Design concepts and techniques are introduced; the student's design ability is developed in a design project or feasibility study chosen to emphasize innovation and ingenuity, and provide wide coverage of engineering topics. Design optimization and social, environmental, economic, and political implications are included. There is an emphasis on hands-on creative components, teamwork, and effective communication. There is a special emphasis on the management of innovation processes for the development of sustainable products, from product definition to sustainable manufacturing and financial models.

Course Curriculum

  • Lecture 01 – Introduction to New Product Development Unlimited
  • Lecture 02 – Design Thinking Exercises Unlimited
  • Lecture 03 – Design Context and Product Planning: Triple Bottom Line Unlimited
  • Lecture 05 – The Role of Industrial Design Unlimited
  • Lecture 06 – Project Proposals Unlimited
  • Lecture 07 – Design Team Launch Unlimited
  • Lecture 08 – Customer and User Needs Assessment Unlimited
  • Lecture 09 – Frameworks for Understanding Customer Needs Unlimited
  • Lecture 10 – Translating the Voice of the Customer Unlimited
  • Lecture 11 – Concept Generation Assessment Unlimited
  • Lecture 12 – Concept Generation Unlimited
  • Lecture 13 – Some Thoughts on Rapid Prototyping Unlimited
  • Lecture 14 – Product Architectures and Platforms Unlimited
  • Lecture 15 – Biologically-Inspired Design by Tom McKeag Unlimited
  • Lecture 16 – Concept Selection and Testing Unlimited
  • Lecture 17 – Low vs. High Fidelity Prototyping Unlimited
  • Lecture 18 – Studio: Midterm Tradeshow on Concepts and Concept Testing Unlimited
  • Lecture 21 – Midterm Team Feedback Unlimited
  • Lecture 24 – Design is the Solution for Sustainability Unlimited
  • Lecture 25 – Design for Environment, Life Cycle, and the Supply Chain Unlimited
  • Lecture 26 – Introduction to Optimal Design Unlimited
  • Lecture 27 – Lightweighting and Material Optimization Unlimited
  • Lecture 28 – Creating Business Models Unlimited
  • Lecture 29 – Economics of Product Development Unlimited
  • Lecture 30 – Storytelling and Presentations Unlimited

About the instructor

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