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Last updated:

April 7, 2022


Unlimited Duration


This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration


The way you present yourself to your employers, both current and future, plays a crucial part in career success and satisfaction.

If you get it right, it can enhance your profile at work, helping you to win interesting projects, promotions and the respect of your colleagues. It will also increase your chances of being the successful candidate at job interviews or attracting clients to your business if you’re self-employed.

Personal branding is a popular theme for online blog posts and articles. Individuals are encouraged to use tried and tested marketing techniques to promote themselves effectively to the world. However, care must be taken to ensure that the process doesn’t go too far, ending with you presenting yourself in an overly polished, corporate way that doesn’t truly represent what you have to offer.

This badged course, Personal branding for career success, will help you to pick your way through the concept of personal branding, developing and refining your own brand, and choosing tools and tactics that allow you to present yourself to current and future employers in an authentic and effective way.

You’ll consider your own values and strengths, identify the key skills employers look for and learn how to present and evidence those skills appropriately, whether you want to raise your profile with your current employer or are looking for something new. Presenting yourself online and in person brings different challenges and you’ll look at a variety of platforms and approaches in more detail.

Enrolling on the course will give you the opportunity to earn an Open University digital badge. Badges are not accredited by The Open University but they're a great way to demonstrate your interest in the subject and commitment to your career, and to provide evidence of continuing professional development.

Once you are signed in, you can manage your digital badges online from My OpenLearn. In addition, you can download and print your OpenLearn statement of participation - which also displays your Open University badge.

The Open University would really appreciate a few minutes of your time to tell us about yourself and your expectations for the course before you begin, in our optional start-of-course survey . Once you complete the course we would also value your feedback and suggestions for future improvement, in our optional end-of-course survey . Participation will be completely confidential and we will not pass on your details to others.

This course is endorsed by the CPD Standards Office  .  It can be used to provide evidence of continuing professional development but is not accredited learning. We are unable to provide formal learner verification services for participation in our open online courses, which are provided freely by The Open University as self-directed CPD.

Anyone wishing to provide evidence of their enrolment on this course is able to do so by sharing their Activity Record on their OpenLearn Profile, which is available before completion of the course and earning of the Statement of Participation.

Earn this free Open University digital badge if you complete this course! The badge can be displayed, shared and downloaded as a marker of your achievement. The badge is awarded for completing the course and passing the quizzes.

Course learning outcomes

After studying this course, you should be able to:

  • Describe what personal branding is and understand how the concept can help you in your career
  • Understand how relevant marketing techniques and tactics can be applied to branding a person
  • Define your own, authentic personal brand and know who you want to market it to and why
  • Promote yourself effectively to employers, both in your workplace and beyond
  • Devise an appropriate plan of action to develop and promote your personal brand and enhance your career.

Course Curriculum

  • Introduction and guidance 00:15:00
  • What is a badged course? 00:10:00
  • How to get a badge 00:10:00
    • Introduction 00:15:00
    • What is a personal brand? 00:20:00
    • The potential and the pitfalls 00:20:00
    • What is my personal brand? 00:15:00
    • Identifying the aims 00:15:00
    • Making time for this course 00:15:00
    • Summary of Week 1 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:15:00
    • What makes a successful brand? 00:20:00
    • Values, vision and personality 00:15:00
    • Vision 00:10:00
    • Personality 00:15:00
    • Finding my target audience 00:15:00
    • Positioning my brand 00:15:00
    • A consistent message 00:15:00
    • Summary of Week 2 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:15:00
    • How has personal branding developed? 00:20:00
    • Making a difference at work 00:30:00
    • What can I learn from celebrity branding? 00:20:00
    • Brands that work – case study 00:30:00
    • Making mistakes – case studies 00:20:00
    • Summary of Week 3 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:15:00
    • Developing my brand 00:15:00
    • Knowing what I have to offer − values 00:20:00
    • Knowing what I have to offer − strengths 00:20:00
    • Knowing what I have to offer − personality 00:10:00
    • Knowing what I want 00:20:00
    • Writing my story 00:20:00
    • Summary of Week 4 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:15:00
    • Who do I want to promote myself to? 00:15:00
    • What are employers looking for? 00:20:00
    • The future of the world of work 00:20:00
    • What do employers say about personal branding? 00:20:00
    • What will employers do if my personal brand goes wrong? 00:15:00
    • Summary of Week 5 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:15:00
    • What is my current online brand? 00:20:00
    • Using LinkedIn to promote my brand 00:15:00
    • Using Facebook to promote my brand 00:20:00
    • Other ways to promote my brand online 00:20:00
    • Raising the profile of my online brand at work 00:20:00
    • Summary of Week 6 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:15:00
    • Job applications 00:20:00
    • Day to day writing 00:20:00
    • Making a good impression 00:20:00
    • Networking 00:15:00
    • Interviews 00:20:00
    • Summary of Week 7 00:10:00
    • Acknowledgements 00:15:00
    • Introduction 00:10:00
    • What have I learned? 00:10:00
    • What next? 00:15:00
    • Action planning 00:15:00
    • Advanced personal branding – the next level 00:20:00
    • Summary of Week 8 00:10:00
    • Where next? 00:10:00
    • Tell us what you think 00:05:00
    • Acknowledgements 00:15:00

About the instructor

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Open University UK