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In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you can understand the impact that these features have on how services are managed.
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English [CC]
FREE
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Description
Course learning outcomes
After studying this course, you should be able to:
- understand what a product is, the various levels which make it up, and different types of products
- understand how products can be classified, and the nature of the product line and product mix.
Course content
- Introduction 00:05:00
- Learning outcomes 00:05:00
- Products, services and branding 00:10:00
- How products are defined and classified 00:20:00
- Introducing the product life cycle and describing product features 00:15:00
- Thinking about the future for the Volkwagen Golf 00:10:00
- Building a portfolio of beer brands 00:10:00
- Conclusion 00:05:00
Instructor
OpenCoursa
Accessible Education for Everyone
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