0

(

ratings

)

51

students

Created by:

Profile Photo

Last updated:

May 19, 2022

Duration:

Unlimited Duration

FREE

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

This course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

Course learning outcomes

After studying this course, you should be able to:

  • Define retailing
  • Understand what marketing means to business executives and academics
  • Understand the ways that retailers use marketing tools and techniques to interact with their customers.

Course Curriculum

  • Introduction 00:10:00
  • Learning outcomes 00:03:00
    • A definition of retailing 00:05:00
    • Creating a definition of retailing 00:15:00
    • Retail product ranges 00:15:00
    • Different product choices 00:20:00
    • Visit a retail store 00:45:00
    • What is retail marketing? 00:20:00
    • The retail marketing mix 01:00:00
    • Marketing communications in retailing 00:05:00
    • Marketing communications in practice 00:10:00
    • The linear model of communication 01:00:00
    • The message 00:20:00
    • The marketing communication mix 00:20:00
    • Conclusion 00:10:00

About the instructor

5 5

Instructor Rating

6

Reviews

4637

Courses

24151

Students

Profile Photo
OpenCoursa
We are an educational and skills marketplace to accommodate the needs of skills enhancement and free equal education across the globe to the millions. We are bringing courses and trainings every single day for our users. We welcome everyone woth all ages, all background to learn. There is so much available to learn and deliver to the people.