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Created by:
Last updated:
May 19, 2022
Duration:
Unlimited Duration
FREE
This course includes:
Unlimited Duration
Badge on Completion
Certificate of completion
Unlimited Duration
Description
This course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Course learning outcomes
After studying this course, you should be able to:
- Define retailing
- Understand what marketing means to business executives and academics
- Understand the ways that retailers use marketing tools and techniques to interact with their customers.
Course Curriculum
- Introduction 00:10:00
- Learning outcomes 00:03:00
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- A definition of retailing 00:05:00
- Creating a definition of retailing 00:15:00
- Retail product ranges 00:15:00
- Different product choices 00:20:00
- Visit a retail store 00:45:00
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- What is retail marketing? 00:20:00
- The retail marketing mix 01:00:00
- Marketing communications in retailing 00:05:00
- Marketing communications in practice 00:10:00
- The linear model of communication 01:00:00
- The message 00:20:00
- The marketing communication mix 00:20:00
- Conclusion 00:10:00
About the instructor
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OpenCoursa
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