1
The purpose of 15.840 is to:
FREE
This course includes
Hours of videos
333 years, 3 months
Units & Quizzes
12
Unlimited Lifetime access
Access on mobile app
Certificate of Completion
- Introduce key marketing ideas and phenomena.
- Develop students’ skills in marketing analysis and planning.
- Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.
Course Currilcum
- Introduction Unlimited
- Customer Life Time Value Unlimited
- Decision Making Unlimited
- Pricing I Unlimited
- Pricing II Unlimited
- The Psychology of Pricing Unlimited
- Advertising Unlimited
- Product Development Unlimited
- Research Methods Unlimited
- Customer Satisfaction Unlimited
- Product Life Cycle Unlimited
- Branding Unlimited
