The mass media (e.g. radio, TV, internet) has become one of the most powerful institutional influences in society. This course, Sporting women in the media, explores whether gendered inequalities exist in sport by evaluating the media coverage.
The media can be highly influential in shaping perceptions about gender in sport and headlines indicative of differences in how male and female athletes are regarded in the media. In the course, you’ll examine messages that the media send us about gender in sport, their potential impact, and how gender ideologies can be challenged.
Course learning outcomesAfter studying this course, you should be able to:
- Understand the key contemporary issues surrounding gender in sport
- Draw on evidence (not just statistics) to understand gender equality in sport
- Understand gender discrimination in sport via traditional perceptions of masculinity and femininity
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