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This course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.
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Course learning outcomes
After studying this course, you should be able to:- Understand and identify customers, consumers and clients, and their needs and expectations
- Apply these ideas to a work context and recognize customers, consumers and clients, and their needs and expectations
- Understand and identify financial stakeholders of an organization and their information needs
- Apply these ideas to a work context and recognize the organization’s financial stakeholders and their information needs.
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Open University UK
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