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Last updated:

April 7, 2022


Unlimited Duration


This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration


Strategic management and planning are no longer the preserve of senior executives.

This  course, Strategic view of performance, looks at three different approaches to strategy before analysing the direction that strategic management may take now that it has become an accumulation of small tactical decisions rather than a top-down process. If you are interested in how a business 'ticks', this course could provide some of the answers.

Course learning outcomes

After studying this course, you should be able to:

  • Explain the difference between a ‘markets approach’ and a ‘resource-based approach’ to strategy, and how they complement each other
  • Explain what is meant by ‘the value chain’, and how it applies to an organisation
  • Explain what is meant by ‘emergent strategy’ and why intended and actual strategy may differ
  • Contribute more effectively to developing and implementing strategy in the organisation.

Course Curriculum

  • Introduction 00:10:00
  • Learning outcomes 00:05:00
    • Activity 1 00:07:00
    • Organisational purposes 00:15:00
    • Stakeholders 00:07:00
    • The ‘near environment’ 00:05:00
    • Porter’s five forces framework 00:15:00
    • Applying the five forces model 00:05:00
    • Understanding Forces of Competition In Private Sector organisations. 00:05:00
    • Understanding Forces of Competition Outside Private Sector organisations. 00:15:00
    • Strategy as fit between organisation and environment 00:15:00
    • Understanding organisational capabilities 00:20:00
    • Building capabilities and relationships 00:20:00
    • Understanding the value chain 00:30:00
    • Emergent strategy 00:15:00
    • Role of middle managers in the emergence of strategy 00:15:00
    • Conclusion 00:15:00

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Open University UK