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Created by:

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Last updated:

September 27, 2022

Duration:

Unlimited Duration

FREE

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

This course covers how to leverage major technology advances to significantly transform a business in the marketplace.

There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM’s major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

Course Curriculum

  • The critical role of technology-based Unlimited
  • Strategy formulation – key external factors Unlimited
  • Strategy formulation – the internet and the Web as major disruptive forces Unlimited
  • Strategy formulation – key internal factors Unlimited
  • Operationalizing the strategy – key internal factors Unlimited
  • Organization and cultural issues – building and managing a virtual organization Unlimited
  • Organization and cultural issues – key role of leadership and management Unlimited
  • Operationalizing the strategy – key external factors Unlimited

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Massachusetts Institute of Technology
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