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Last updated:

November 3, 2022

Duration:

Unlimited Duration

FREE

This course includes:

Unlimited Duration

Badge on Completion

Certificate of completion

Unlimited Duration

Description

This course provides you with a framework to understand the structure and dynamics of high-tech businesses, together with an approach for their effective strategic management.

It is focused on domains in which systems are important, because either or both products are parts of larger and more complex systems, or they are comprised of systems. The domains covered include computing, communications (in particular the mobile and IP domains), consumer electronics, industrial networking, automotive, aerospace and medical devices. The course will be of particular interest to those interested in managing a business in which technology will likely play a major role, and also to those interested in investing in or providing counsel to these businesses.

The emphasis throughout is on the development and application of ways of thinking or mental models that bring clarity to the complex co-evolution of technological innovation, the demand opportunity, systems architecture, business ecosystems, and decision-making and execution within the business.

Course Curriculum

    • What is technology strategy and why does it matter Unlimited
    • Technological innovation and design options Unlimited
    • Projects (an opportunity to present proposals for project ideas) Unlimited
    • Demand opportunity Unlimited
    • Marketing high-tech products Unlimited
    • Debrief and discussion on demand opportunity Unlimited
    • Responses to transitions Unlimited
    • Debrief and discussion on transitions and disruption Unlimited
    • Business ecosystems Unlimited
    • Debrief and discussion on open innovation and open source Unlimited
    • Debrief and discussion on decision-making Unlimited

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Massachusetts Institute of Technology
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