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Explore the intricate interplay between corporate image and reputation, and their profound effects on service quality, customer satisfaction, and the elusive concept of customer loyalty.
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Description
This course delves into the strategic dimensions of shaping and managing corporate identity, offering valuable insights for businesses aiming to fortify their market standing and cultivate lasting customer relationships. Uncover the dynamic connections that exist between a company's perceived image, service excellence, and the loyalty of its customer base in this comprehensive exploration of corporate influence in the realm of customer experience.
Course content
- The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty Unlimited
Instructor
OpenCoursa
Accessible Education for Everyone
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